(FreshAsFrankie) Yesterday, it was announced that Nipsey Hussle signed a partnership with Atlantic Records. The multi-album deal will include his debut album Victory Lap. The partnership will also include his imprint All Money In.
“The decision really came down to the message I’m trying to get across. I wanted to give that message the best chance to be heard and consumed on the highest level. That was my goal from the jump as All Money In took time to build its position in the hip-hop lane,” Hussle told Billboard.
Atlantic executives call Hussle both a great MC, visionary, and entrepreneur. Previously, he left Epic Records in 2010, the same year he founded All Money In. The rapper is also an investor in the Marathon Agency, which also helps manages his career.
DeRon Beasley is the founder and Editor-in-Chief of FreshAsFrankie.com. After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.