(FreshAsFrankie) Reebok Signs Lil Yachty to Partnership DealImage: Reebok Signs Lil Yachty to Partnership Deal Image #2
Reebok is looking to bolster its profile beyond sportswear and raise its status as a lifestyle brand. To accomplish this, Reebok has inked partnership deals with Amber Rose, Gucci Mane, Future, Machine Gun Kelly, and Rae Sremmurd. You can now add ATL rapper Lil Yachty to the list who just signed a partnership deal with Reebok to add value to their lifestyle branding campaign.
News of the deal was announced by Yachty via his Instagram page where he’s pictured rocking a fresh pair of Reebok’s “Workout” sneakers. He captioned the photo:
“New addition to Team @reebok ? Thank You Reebok, For This Opportunity. I’m More Than Appreciative.. #Family,”
Lil Yachty will be involved in global campaigns promoting the “Workout” sneaker as well as other silhouettes although it is unclear at this time if Lil Boat will have a signature collaboration with Reebok – à la Gucci Mane.
Dee Beasley is the founder and Editor-in-Chief of FreshAsFrankie.com. After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.