Roc Nation announced the launch of its new television division on Wednesday (May 2). It will be led by EVP, scripted and unscripted television, Patrick Reardon, who has been tasked to build and lead the division with a focus on developing and producing scripted and unscripted content.
Reardon joins the company has spent 15 years in the industry, most recently serving as co-head of television for the Weinstein Company. There he headed the Project Runway franchise and launched several series and limited documentary projects many different partners, including Roc Nation.
The establishment of Roc Nation’s new television division follows the success of the 2018 Peabody winner Time: The Kalief Browder Story and the upcoming Rest in Power: The Trayvon Martin Story, which recently premiered at the Tribeca Film Festival. Both documentary projects were executive produced by Roc Nation’s founder, Shawn “JAY-Z” Carter. The department has a number of projects in development, according to a press release, including an unscripted series with Amazon.
“Roc Nation is such an influential and dynamic company, I’m thrilled to have the opportunity to work with them as they expand their brand into television,” said Reardon in a statement.
DeRon Beasley is the founder and Editor-in-Chief of FreshAsFrankie.com. After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.