When J. Cole unveiled the tracklist for his new album ‘KOD,’ it appeared to include a pair of features by an artist named kiLL edward. However, pitching up the vocals on the kiLL edward track “Tidal Wave (just a little reference)” quickly revealed the voice actually belonged to J. Cole himself. Inspired by the North Carolina rapper’s stepfather, the alter ego seems to represent the side of him which hasn’t dealt with pain from his upbringing.
DeRon Beasley is the founder and Editor-in-Chief of FreshAsFrankie.com. After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.