(FreshAsFrankie) In a hit to the popular belief that Drake is the king among kings of male hip-hop artists right now, J. Cole set a new record for most single-day streams on Apple Music with the unexpected release of KOD, Cole’s fifth studio album.
Cole’s latest project garnered an astonishing 64.5 million streams in the first 24 hours of being available on Apple Music, handily beating out Drake’s Views to secure the record for the most streams on opening day for an album. Surprisingly, Apple Music subscribers overall stream to more hip-hop than those on Spotify.
Results for Cole’s new album on Spotify weren’t a whole lot different, with KOD raking in a massive 36.6 million streams in the first 24 hours. Also, according to HITS Daily Double, the project will easily debut at #1 on the Billboard chart with a projection of “375-390k total activity, 140-155k album.”
Assuming the album hits the numbers projected, this will be Cole’s third album in a row to hit the scene in the first place slot. Cole’s previous albums, 2014 Forest Hills Drive and 2016’s 4 Your Eyez Only also achieved huge initial commercial success, so it’s no surprise that the rapper’s latest album would be a monster.
DeRon Beasley is the founder and Editor-in-Chief of FreshAsFrankie.com. After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.