Kendrick took to the stage to perform an excerpt from the song “FEEL.” off his Grammy award-winning smash hit DAMN. At the beginning of the performance, Kendrick lays on the roof of a Lamborghini while the music plays in the background.
The lavish sports car and Lamar are trapped inside a large clear glass box. It takes about a minute for Kendrick to transition from the roof of the car to the roof of the glass box, purposefully rapping from outside. Meanwhile, Rich The Kid remained inside the box, sitting calmly on the hood of the car as Kendrick wraps up his verse for “FEEL.”
When the beat for “New Freezer” drops, Rich The Kid brandishes a bat menacingly and then begins to destroy the windshield of the Lamborghini as Kendrick delivers the chorus.
“New b*** wanna f*** to my AP, new freezer/I woke up thinkin’ ’bout bands, hop off a jet to a check when I land,” raps Kendrick while Rich The Kid continues to destroy the vehicle. Lamar took home the award for International Male Solo Artist.
DeRon Beasley is the founder and Editor-in-Chief of FreshAsFrankie.com. After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.