Executives heading the National Rifle Association are fuming over the wave of corporate partners they’ve been losing with each day that has passed since a mass shooter from Parkland, FL killed 17 people at Marjory Stoneman Douglas High School earlier this month.
No less than 15 high profile companies have gone public to announce that they are ending their relationships with the organization, and to request that their likeness not be used in association with the NRA acronym. In response, the pro-gun group has issued a statement to the press that characterizes the move to pull away from them as a “shameful display of political and civic cowardice.”
“Let it be absolutely clear. The loss of a discount will neither scare nor distract one single NRA member from our mission to stand and defend the individual freedoms that have always made America the greatest nation in the world,” the communication read.
The letter’s reference to “a discount” is an allusion to the perks that some of the companies have said they are dropping in light of the NRA’s increasingly unpopular stance on gun rights. Delta, United Airlines, Wyndham Worldwide, Best Western, First National Bank, Hertz and Symantec are just some of the corporations that have so far succumbed to a boycott.