Reebok Signs Lil Yachty to Partnership Deal

(FreshAsFrankie) Reebok Signs Lil Yachty to Partnership DealImage: Reebok Signs Lil Yachty to Partnership Deal Image #2
Reebok is looking to bolster its profile beyond sportswear and raise its status as a lifestyle brand. To accomplish this, Reebok has inked partnership deals with Amber Rose, Gucci Mane, Future, Machine Gun Kelly, and Rae Sremmurd. You can now add ATL rapper Lil Yachty to the list who just signed a partnership deal with Reebok to add value to their lifestyle branding campaign.

News of the deal was announced by Yachty via his Instagram page where he’s pictured rocking a fresh pair of Reebok’s “Workout” sneakers. He captioned the photo:

“New addition to Team @reebok 🙂 Thank You Reebok, For This Opportunity. I’m More Than Appreciative.. #Family,”

Lil Yachty will be involved in global campaigns promoting the “Workout” sneaker as well as other silhouettes although it is unclear at this time if Lil Boat will have a signature collaboration with Reebok – à la Gucci Mane.

Charlamagne Gives ‘Tariq’ From POWER, “Donkey Of The Day”

Charlamagne Gives 'Tariq' From POWER, "Donkey Of The Day"

(FreshAsFrankie) Charlamagne Tha God awards Tariq St. Patrick Donkey of the Day for the dumb decisions he has made this season on Starz‘s Power. He was a good kid, got straight A’s and had a very privileged life. That wasn’t good enough for him though, he wanted to be in the streets and he’s done too much.

If you missed it, check out our interview with Michael Rainey Jr, aka Tariq.