50 Cent will launch his new Champagne line at a gig in New Jersey on Friday night.
The rapper, who has tasted success with Vitamin Water EFFEN Vodka ventures, will debut the new bubbly during an appearance at the HQ2 nightclub at the Ocean Resort Casino in Atlantic City.
50 announced the project on Instagram in April, posting a photo of the champagne bottle’s silhouette.
See this Instagram photo by @50cent
“From Reims France, we present (THE KING) Le Chemin du Roi distributed by southern wine and spirit,” he captioned the shot.
The champagne will retail at $350 a bottle.
“The Kings Path… Follow Us… #LeCheminDuRoi,” a new caption reads. “The taste of victory, Le Chemin du Roi (The Kings Path) distributed by southern wine and spirits.”
He won’t be the first hip-hop Champagne king – Jay-Z is the brains behind the successful Armand de Brignac line.
Dee Beasley is the founder and Editor-in-Chief of FreshAsFrankie.com. After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.