The title track “KOD” has reportedly broken Taylor Swift’s U.S. Spotify record for the biggest opening day release on the popular streaming platform. Cole’s latest effort got over 4.2 million streams the day of its release, surpassing Swift’s 3.8 million streams of her 2017 album “Look What You Made Me Do.”
The first single off the album, “ATM,” debuted Friday along with a video. It was also featured heavily during ESPN’s NBA Playoffs coverage. It’s an impressive number considering that the album was released just four days after it was announced.
Drake still holds the record for the most U.S. Spotify streams for a single in a day with “God’s Plan,” which garnered 4.3 million streams.