Nipsey Hussle Inks Partnership Deal With Atlantic Records

Nipsey Hussle Inks Partnership Deal With Atlantic Records

(FreshAsFrankie) Yesterday, it was announced that Nipsey Hussle signed a partnership with Atlantic Records. The multi-album deal will include his debut album Victory Lap. The partnership will also include his imprint All Money In.

“The decision really came down to the message I’m trying to get across. I wanted to give that message the best chance to be heard and consumed on the highest level. That was my goal from the jump as All Money In took time to build its position in the hip-hop lane,” Hussle told Billboard.

Atlantic executives call Hussle both a great MC, visionary, and entrepreneur. Previously, he left Epic Records in 2010, the same year he founded All Money In. The rapper is also an investor in the Marathon Agency, which also helps manages his career.

In other news, Hussle recently called it quits with his longtime partner Lauren London. The two have one child together.

Source: complex.com

Migos’ Offset Lands Promo Campaign With Luxury Brand Lavati

Migos’ Offset Lands Promo Campaign With Luxury Brand Lavati
(FreshAsFrankie) It looks like Migos’ love for the brand Lavati is finally paying off in a new deal.
Migos rapper Offset has become the new face of luxury men’s footwear brand Lavati.

The “Bad and Boujee” hitmaker was picked to model the company’s latest range of handcrafted suede Chelsea boots and sleek sneakers in the new promotional campaign for Collection 2 after catching the eye of Lavati’s co-founding designers Yossi Shetrit and Davidson Petit-Frere with his fashion picks as part of the rap group.

“Migos is original to the style that they’re bringing to hip-hop,” Shetrit tells Billboard. “They have an elegant style that’s in the same lane as Lavati. Offset is a very stylish guy with a versatile look and he compliments our brand.”

Offset was already a fan of the label before he became a spokesmodel, while fellow devotees include comedian Kevin Hart, DJ Khaled, and basketball star Stephen Curry, who have all been pictured wearing the top-of-the-line shoes.