(FreshAsFrankie) It looks like Migos’ love for the brand Lavati is finally paying off in a new deal.
Migos rapper Offset has become the new face of luxury men’s footwear brand Lavati.
The “Bad and Boujee” hitmaker was picked to model the company’s latest range of handcrafted suede Chelsea boots and sleek sneakers in the new promotional campaign for Collection 2 after catching the eye of Lavati’s co-founding designers Yossi Shetrit and Davidson Petit-Frere with his fashion picks as part of the rap group.
“Migos is original to the style that they’re bringing to hip-hop,” Shetrit tells Billboard. “They have an elegant style that’s in the same lane as Lavati. Offset is a very stylish guy with a versatile look and he compliments our brand.”
Offset was already a fan of the label before he became a spokesmodel, while fellow devotees include comedian Kevin Hart, DJ Khaled, and basketball star Stephen Curry, who have all been pictured wearing the top-of-the-line shoes.
DeRon Beasley is the founder and Editor-in-Chief of FreshAsFrankie.com. After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.