Walmart Gets Backlash for Selling “N***er Brown” Wig Cap Online

Walmart Gets Backlash for Selling "N***er Brown" Wig Cap Online

Walmart is under fire for the description of a product on the website that allegedly contained a racial slur.

A brown wig cap that was listed and sold by a third-party vendor has reportedly been removed after several people attested to coming across the n-word while skimming the product’s text. “Jagazi Natural’s Full Cap Weaving Net Durable Stretchy Weaving Net Weaving Cap Wig Cap – Size M (N****r-Brown),” a screen shot that has been circulating the internet reads. The Arkansas-based retailer initially edited the text, but it was eventually removed once the controversy broke out.

An apology over the incident was issued by Walmart’s Director of National Media Relations, Ragan Dickens, who stated: “We are very sorry and appalled that this third party seller listed their item with this description on our online marketplace. It is a clear violation of our policy and has been removed, and we are investigating the seller to determine how this could have happened.”


DeRon Beasley is the founder and Editor-in-Chief of After starting out as a musician-producer he went on to study the music business and work in Urban Promotions, followed by artist management. Mr. Beasley entrepreneurial spirit has led him to launch numerous businesses in music and fashion marketing. He’s a huge fan of the ’80s and ’90s Hip Hop and R&B, and he’s a firm believer that Hip Hop Music will never die.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.